Dream big! A Germany buyer unveils how profitable Canton Fair is

From October 15 to November 4, the 138th China Import and Export Fair (Canton Fair) is being held in Guangzhou, Guangdong. Stefan Hiergeist, Country Director of Lidl & Kaufland Supply Chain Management Co., Ltd., said that his company secures orders worth up to 1.5 billion RMB annually through the Canton Fair. "The Canton Fair has a rich variety of exhibits, through which you can always find new trends. The three phases of the Fair showcases different categories of products and feeds the various demands of global purchasers. China is enlarging the relationship to all over the world right now. I see more buyers from South America, more from Asia at the Fair. It's really a good place to build up business relationships," he said.